Black Friday Shopping


Most of you being involved in the yoga insta community might have seen this post of someone really famous in the yoga industry talking about how a 25% discount code shouldn’t be called selflove and that we all do not need more yoga pants. Moreover in her insta story she went on telling that the owner of this brand giving the discount brought A LOT of #metoo stories into the world. Usually I am keeping my opinion about these kind of things to myself but in this case, owning quite a few pieces of this brand and coming from a #metoo background as well as being a yoga teacher and majoring in marketing management, I felt like sharing my opinion with the world this time. 

People who have an eye for that see me wearing this brand quite a bit. To me, they are my favorite brand on the market. This famous instagrammer claimed in one of her stories that their pants are also exclusively made for skinny people and that it is discriminating more curving girls. Yet I am kind of tiny but having wide hips and I am really happy having found this brand that actually fits me. I tried to wear leggings from H&M kids before. They fit super fine on my things but it wouldn’t be so classy doing a forward fold wearing them if you know what I mean ;) How about not having this brand would discriminate naturally skinny people? Moreover their stuff has style: they have a great color range, you really do feel like a goddess (referaing to the #BeAGoddess) wearing those and they’re still pretty affordable e.g. comparing their stuff to Nike Performance (and even more so having a 25% off discount). 

About the #metoo issue: I have never heard anything like this before. I want to keep updated on this though. Because if it were true I would def quit buying stuff there as I am big in promoting women empowerment & also have a women empowering charity event coming up in june next year (stay tune). Yet since there is no confirmation to this statement being true or false, we can only speculate.  

As a yoga teacher standing for women empowerment I do feel a bit insulted I must say. To me that is just unfair. I feel like I would have to choose a side. Additionally, as a small business owner I don’t have much money AND I DO NEED new yoga pants because as a matter of fact they tend to wear off over time wearing them on a daily basis. I do not have any sponsors. So discount codes are the way to go for me. Yet I am always trying to stay responsible with my money/ resources and not overshop. That brings me back to her stating “You don’t need new yoga pants!” and how we shouldn’t buy new ones on black friday. It’s always a matter of how to define “need”. I personally do not like when other people tell me how to live my life o. What happened to being non-judgemental?  

Working in an office for 4 years and now majoring in marketing management I 100% get this brand’s marketing. As an online marketing consultant I can only but respect their concept. As a yoga teacher however I am not 100% OK with it. In a perfect world there would be no need for money in order to buy goods; and so competition and marketing would die out. Yet we do not live in a perfect world. And that’s OK, too. I think of marketing as “the inaction in action” - referring to the Bhagavad Gita. Marketing as an action is something we have to perform in order to really stay alive in this world as small business owners. It might not be 100% right from the yoga philosophy point of view but it doesn’t make us less sattvic in my eyes. About the code world SELFLOVE: I can see that people say associating selflove with buying new things could be seen as wrong. Don’t get me wrong I am a firm believer in self-love and self-care. Therefore I try giving myself a treat everyday. A treat could be a walk outside, some me-time journaling, a hot bath,...etc you name it. BUT it could also be buying new yoga pants because I love myself. It’s not like buying a different shade of pink nail polish to meet my 10 other pink shade I already own (I don’t own any pink nail polish IRL, not saying it would be bad, maybe that’s a hobby of yours or you’re even doing it professionally THAN GO BUY NAIL SOME POLISH). I just want to state the urgency of me owning yoga pants to me as a yoga teacher because yoga is my life. 

In a nutshell, I just want to state that it’s OK to have your own opinion and share it with people. I personally just felt like being put in a box by this post. A box that I don’t want to be in. I want to think outside of boxes. I don’t want to be having to choose a side! Shouldn’t we as a yoga community all pull on one string and support each other? Until we DO NOT have any confirmation that these #metoo accusations are true I want to keep wearing this brand! I don’t want to offend anyone by my harsh opinion on this subject. I hope I didn’t hurt anyone’s feelings by speaking up. If still so, please let me know by emailing me at and maybe we can talk it out. I’ve always been admiring this famous instagrammer and she’s also part of why I chose to become a yoga teacher. Now I am just little upset and do not know what to think. I feel like in this specific post of this person was quite some hidden anger and frustration and I am not sure where that was coming from. I think as a yoga teachers we should try to make our overall message LOVE, and therefore (yes!) also SELFLOVE! 

Now, I would really like to know what YOU thought about this whole cyber fight? Please LMK by commenting or email me at <3  I just quickly want to state again that it’s never my intention to offend anyone with my words. I love all of you readers just equally.


Lots of Love coming your way!  

XoXo Caroline